Ahead of WWDC next week, Apple is out with a new report today touting how the App Store “helps developers reach new heights.” According to Apple, the global App Store “supported” $1.3 trillion in billings and sales in 2024.
This comes after Apple touted the $406 billion impact of the App Store in the United States alone last week.
The Apple-funded study was performed by Analysis Group. “For more than 90 percent of the billings and sales facilitated by the App Store ecosystem, developers did not pay any commission to Apple,” Apple says.
The study found that in 2024, developer billings and sales for digital goods and services totaled $131 billion, driven by games, photo and video editing apps, and enterprise tools. Sales of physical goods and services exceeded $1 trillion, fueled by rising demand for online food delivery and pickup, as well as grocery orders. In-app advertising revenue from ads placed by developers in their apps was $150 billion.
Since 2019, spending across all three categories — digital goods and services, physical goods and services, and in-app advertising — has more than doubled. Physical goods and services experienced the strongest growth (+2.6x), driven in particular by rapid increases in food delivery and pickup, and grocery spending. Growth in digital goods and services reflects continued demand for games and increased spending on apps that support content creation, such as photo and video editing apps. Meanwhile, in-app advertising has helped keep many apps free or low-cost for users. And the App Store continues to be a global launchpad for innovation, with AI-powered apps increasingly shaping users’ daily lives.
This marks the fourth report that Apple has released on the App Store ecosystem in the last week. Last Tuesday, Apple shared a report noting that the App Store prevented over $2 billion in fraudulent transactions in 2024. Two days later, Apple highlighted that the App Store ecosystem in the U.S. facilitated $406 billion in developer billings and sales in 2024.
Finally, the company released its full App Store Transparency Report with details on things like App Store user traffic, fraud prevention, and more. The emphasis on the App Store’s ecosystme comes as Apple continues to face pushback from regulators around its App Store practices.
You can find the full report on Apple’s website with more details on the App Store’s global ecosystem in 2024.
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