Jeff Jarrett isn’t mincing words when it comes to WWE’s future under TKO.
On a recent episode of his My World podcast, the wrestling veteran backed Karl Anderson and Luke Gallows’ claim that WWE is now fully operating as a corporate machine—and predicted that the company will be sold off the moment profits begin to slow down.
Jarrett said the days of Vince McMahon making decisions for wrestling fans are gone, and that TKO’s loyalty lies squarely with one thing: return on investment.
“Yeah, I’ve said it and I’ve gotten interesting feedback. To me, this is Jeff talking to Jeff, the clarity of it at the end of day — Vince is a third generation promoter if you will. At the end of the day, every decision he made was based on what he thought the wrestling fan wanted. The rules are rewritten, those rules no longer apply.”
He continued, making it crystal clear who TKO serves now.
“TKO does what is best to get a return on investment. They are their master, if you will, and you can’t serve two masters. Their master, if you will, is private equity.”
Jarrett then delivered a blunt prediction about what happens when TKO’s profits dip.
“When they quit getting the highest returns that they can, they’re gonna sell the asset. I just think it’s that simple. I think they’re going to burn and churn and burn and churn and burn and churn.”
Referencing an old lesson from his grandmother, Jarrett explained that promoters used to plan for hard times—but TKO’s model is built differently.
“My grandmother used to always preach in so many ways, ‘Son, as a promoter, you always have to prepare for rainy days.’ Well, when the rain comes on TKO, they are changing cities and changing assets.”
Jarrett made it clear he wasn’t trying to attack TKO—just calling it like it is.
“That’s not a knock, I want to make that clear. That is not a dig. They are doing exactly what they set out to do and what their investors want them to do and require them to do. It’s just a different playing field.”
This comes after Vince McMahon sold off roughly $250 million in TKO shares to Endeavor, signaling yet another shift in control. Jarrett’s not throwing shade—he’s just calling the game how it’s played. To him, WWE isn’t sacred ground anymore, it’s an asset on a balance sheet, and once that asset stops delivering big returns, it’s getting sold off like anything else. The message is clear: this isn’t Vince’s WWE anymore—it’s business, plain and simple.
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