Later this month, Apple faces the big challenge of trying to keep TV+ subscribers after Severance ends. One big card up the company’s sleeve? A new comedy coming to Apple TV+ called The Studio, which just dropped its full trailer.
The Studio is one of Apple’s biggest premieres of the spring
Among the highlights of March releases on Apple TV+, The Studio is very much at the top of the list. It will arrive on Apple TV+ later this month on Wednesday, March 26.
The only other debut that could make a compelling case for top new show is Dope Thief, a crime thriller releasing next week.
But while that series concerns criminal threats, The Studio pack a very different kind of stress in a bottle: the stress of Hollywood filmmaking.
Here’s Apple’s description of the show:
Seth Rogen stars as Matt Remick, the newly appointed head of embattled Continental Studios. As movies struggle to stay alive and relevant, Matt and his core team of infighting executives battle their own insecurities as they wrangle narcissistic artists and craven corporate overlords in the ever-elusive pursuit of making great films. With their power suits masking their never-ending sense of panic, every party, set visit, casting decision, marketing meeting and award show presents them with an opportunity for glittering success or career-ending catastrophe. As someone who eats, sleeps and breathes movies, it’s the job Matt’s been pursuing his whole life, and it may very well destroy him.
Apple has shared various different teasers and clips of the show in the past, but today the official trailer has debuted.
9to5Mac’s Take
I continue to be very eager to see The Studio, as it could end up being one of the biggest hits on Apple TV+ to date.
That said, this latest trailer has me wondering if the tone of the show could keep it from being as successful. While previous clips and the original teaser struck a lighter, more comedic tone, this full trailer hints at a darker feel.
Dark comedies can of course be great, but striking the right balance of comedy with drama—or in this case, stress and anxiety in a comedic show—can be a challenge. I look forward to seeing what reviews think following the show’s SXSW premiere today.
Did you like The Studio’s trailer, and do you plan to watch when it arrives on Apple TV+? Let us know in the comments.
Apple TV+ is available for $9.99 per month and features hit TV shows and movies like Ted Lasso, Severance, The Morning Show, Silo, and Shrinking.
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